E8 theory…

Garett Lisi recently posted An Exceptionally Simple Theory of Everything on ArXiv. Don't expect the article to really be "exceptionally simple", the title is really a pun on the fact that E8 is the largest exceptional simple Lie group. There's nothing really simple about all this, except that it's a beautiful form of symmetry. This … Continue reading E8 theory…

Selling: From complex to simple

An interesting thought from a friend of mine over lunch a couple of days ago (that's my rewrite, so errors are mine). Hi-tech companies start with the complex, high value add, because it means high differentiation. That's where engineers shine. But as their market expands, marketing becomes more and more important. And marketing hates complexity, … Continue reading Selling: From complex to simple