No little thing is to small for grandiose words chiseled by some marketing war machine.

Seen on a Lampe Berger anti-mosquito product this morning:

Parfum “Absolu de vanille”

Vanilla Gourmet Scent

Not only is this ridiculously hyperlative, but they also have a different “tint” for the Engish and French version. English reader will notice that the French version sounds more like “Absolute Vanilla”, because that’s basically what it means. Who on Earth paid people to tell their customers that their anti-mosquito drug had a “Vanilla Gourmet scent?”

Let’s not get used to this kind of marketing hyperbole…

### Hyperbole in science

In despair, I turned to a slightly more serious text, the first page of this month’s issue of Science et Vie. And here is what I read there about faster than light neutrinos:

Incroyable? Alors là oui, totalement! Et même pis. Que la vitesse de la lumière puisse être dépassée, ne serait-ce que de très peu, n’est pas seulement incroyable, mais totalement impensable. Absolument inconcevable. […] c’en serait fini d’un siècle de physique. Mais, et ce serait infiniment plus grave, c’en serait aussi fini avec l’idée selon laquelle la matière qui compose notre univers possède des propriétés, obéit à des lois. Autant dire que la quête de connaissance de notre monde deviendrait totalement vaine.

Incredible? Absolutely! And even worse. That the speed of light can be exceeded, even a little, is not only unbelievable, but totally unthinkable. Absolutely inconceivable. […] This would end a century of physics. Even more serious, we would be done with the the idea that matter making up our universe has properties, obeys laws. This would mean that the quest for knowledge in our world would become totally hopeless.

Whaaaaat? I really don’t like this kind of pseudo-science wrapped in dogma so pungent to be the envy of the most religious zealots. How can anybody who understood anything about Einstein’s work write something like that? Let’s backpedal a little bit and remember where the speed of light limit comes from.

### Where does the speed of light limit come from?

At the beginning was Maxwell’s work on the propagation of electromagnetic waves, light being such a wave. These equations predicted a propagation of light at a constant speed, c, that could be computed from other values that were believed at the time to be physical constants (the “epsilon-0″ and “mu-0″ values in the equations). The problems is that we had a physical speed constant, in other words a speed that did not obey the usual law of speed composition. If you walk at 5 km/h in a train that runs at 200 km/h, your speed relative to the ground is 205 km/h or 195 km/h depending on whether you walk in the same direction as the train or in the opposite direction. We talk about an additive composition rule for speed. That doesn’t work with a constant speed: if I measure the speed of light from my train, I won’t see c-200 km/h, since c is constant. The Michelson-Morley experiment proved that this was indeed the case. Uh oh, trouble.

For one particular speed to be constant, we need to change the law of composition. Instead of adding speeds, we need a composition law that preserves the value of c. It’s the Lorentz transformation. What Einstein acknowledged with his special relativity theory is that this also implied a change in how we consider space and time. Basically, Lorentz transformation can be understood as a rotation between space and time. And in this kind of rotation, the speed of light becomes a limit in a way similar to 90 degrees being the “most perpendicular direction you can take”. Nothing more, nothing less. Of note, that “c” value can also be interpreted as the speed at which we travel along time when we don’t move along any spatial dimension.

### There are limits to limits

Once you understand that, you realize how hyperbolic what Science et Vie wrote is.

First, the value of c was computed as a speed of light, for equations designed for electromagnetism. It was never intended to say anything about neutrinos. We don’t know how to measure space and time without electromagnetic interactions somewhere. So the speed of light limit is a bit like the speed of sound limit for bats who would measure their world using only echo-location. It doesn’t necessarily mean nothing can travel faster than light, it only means that no measurement or interaction based on electro-magnetic interactions can ever measure it. I have tried to elaborate a bit on this in the past.

Second, Einstein revised his initial view to include gravity, and this made the world much more complex. Now space-time could be seen as modified locally by gravity. Now imagine how solid your “90 degrees is the most perpendicular direction” argument is if you look at a crumpled sheet of paper. The reasoning doesn’t mean much beyond very small surfaces. Remember that in the neutrinos experiments, we are in a very complex gravitational environment (mountains, …) and you’ll see that this “crumpled sheet of paper” analogy may not be so far off.

In short, it we find conditions where something appears to travel faster than light, it is exciting, it is interesting, it is worth investigating, but it’s certainly not the End of Science as Science et Vie claimed. Let’s not get used to this kind of crap.